Press release

Adam Reynolds

ISH Holding Elevates its Position in B2B SaaS Recruitment Sector with the Strategic Acquisition of Homerun.

Amsterdam, Netherlands, 04/1/2024 – ISH Holding (ISH) proudly announces its latest milestone with the acquisition of Homerun, a prominent Dutch recruitment platform offering a Software-as-a-Service (SaaS) Applicant Tracking System (ATS). The addition of Homerun to the portfolio marks a significant advancement in ISH’s presence in the Netherlands and beyond, boasting a total clientele spanning over 1,500 customers across more than 30 countries.

After the successful acquisition of Jobtoolz in June 2023, a Belgian-based ATS, Homerun represents the second acquisition of the ISH Group. ISH focuses on acquiring and scaling promising emerging SaaS businesses with a minimum of about €1m ARR to high growth businesses. ISH combines specialists from private equity and experienced SaaS entrepreneurs, all with multiple successful exits behind them.  

Traditional private equity funding typically targets businesses that have reached a minimum of €5 – 10m ARR. However, ISH recognizes the value of investing earlier and helping owners/founders develop their companies to achieve that level of revenue and beyond. The approach of ISH is tailored to individual companies, offering support for entrepreneurial decision-making at the customer level. With a reach spanning Europe, the UK and Australia, ISH provides experienced personnel on the ground to support international expansion.

"It is wonderful to see Homerun join the ISH family" expressed Adam Reynolds, co-founder and Managing Partner of ISH. "Their exceptional recruitment software and impressive track record of customer satisfaction make them an ideal addition to our ATS business and partner for our ambitions into the B2B SaaS Talent space. We are convinced that our collective capabilities and experiences will propel Homerun to new heights. We would like to express our deep appreciation to Willem van Roosmalen, Thomas Moes and Bob Kreefft for their remarkable contributions in building Homerun into the success it is today."

Homerun’s CEO, Willem van Roosmalen, shared enthusiasm for the partnership, stating, "Joining the ISH family is an exciting chapter for Homerun. The skills ISH brings to the table will unlock exciting new growth opportunities and accelerate the expansion plans of the business. Together, we are poised to revolutionize the landscape of recruitment software for smb's." The founders will remain active in the group as advisors or employees.

Wim Heijting of Finch Corporate Strategy Services acted as financial advisor and Lexence as legal advisor to Homerun for this transaction. For ISH, Eight Advisory acted as financial advisor and Orange Clover Law as legal advisor.

About ISH

ISH was created with the vision of building a strong portfolio of founder-run SaaS companies by investing early and providing support to existing teams. Combining the expertise of private equity specialists and experienced SaaS entrepreneurs with multiple successful exits, ISH aims to elevate the businesses it invests in by introducing capital and skills while preserving the entrepreneurial spirit and existing management.

ISH is backed by its management team and Strada Partners. For more information, visit

About Strada Partners

Strada Partners is a European investment fund founded by Matthias Vandepitte and Bart Wouters, with a focus on technology-driven companies. With extensive experience in private equity, the team at Strada Partners specializes in supporting growth businesses in sectors such as software, healthcare, and services. Strada Partners seeks to build a concentrated investment portfolio of companies with the potential for long-term growth on a pan-European scale. Previous investments include TobaHR Solutions, AXI and Jobtoolz.

For more information, visit

About Homerun

Homerun is a Dutch-based recruitment platform offering a Software-as-a-Service (SaaS) Applicant Tracking System (ATS). Homerun allows businesses to organize their hiring, communicate with talent and review candidates as a team – bringing their hiring process together in one clear overview, always putting the candidate experience first. Homerun’s innovative platform has driven significant growth in recent years, establishing the company as a leading player in the competitive recruitment software market. Over the years Homerun has built an extensive client base with reputable organizations such as Decathlon Netherlands, Douglas, Trifork, Dopper, Amac, Belsimpel, Joolz, Mr Marvis and many more.

For more information, please visit